The Beurs van Berlage is a national monument and the third stock exchange of Amsterdam. For H.P. Berlage, this project was a unique opportunity to showcase his ideas for a new architectural style and his vision of a fair society. He achieved this by designing the building as a “Gesamtkunstwerk.” Collaborating with various artists, he created decorations and sculptures illustrating the history of Dutch trade, visible throughout the building.

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The Stock Exchange of Hendrick de Keyser

The first Dutch stock exchange was established in 1602 by the Dutch East India Company (VOC) to finance its activities through shares. The Amsterdam city council commissioned Hendrick de Keyser to design a building in 1611, where VOC shares and later those of the West India Company were traded. This is considered the world’s first stock exchange. The building on the Rokin was demolished in 1835 due to subsidence and replaced by the Zocher Stock Exchange.

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The Zocher Stock Exchange

The Zocher-designed exchange at the Damrak featured a rectangular layout with an open courtyard and a southern entrance, similar to Hendrick de Keyser’s design. Its nearly windowless facade, inspired by Roman architecture, earned it the nickname “Mausoleum.” The building was a failure, prompting merchants and the Chamber of Commerce to demand a new exchange building. In 1884, an architecture competition was held, but none of the designs were executed. The building was ultimately demolished in 1903 when the Beurs van Berlage opened.

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De Beurs (exchange) van Berlage

At the end of the 19th century, Amsterdam was prosperous, and its population was growing. In 1896, the city council decided to construct a new exchange, designed by Hendrik Petrus Berlage. His striking design included a clock tower featuring the famous “Beurs Bell.” A staunch socialist, Berlage believed the stock trade wouldn’t last long and envisioned the building as a future community center or “people’s palace.” The Beurs van Berlage was officially opened by Queen Wilhelmina in 1903.

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Palazzo Pubblico

Berlage envisioned the Beurs as a stock exchange that would become obsolete, transforming into a people’s palace. Over a century later, history unfolded differently than he had anticipated. However, Berlage’s greatest wish for the Beurs was ultimately fulfilled. After a challenging period, a decision was made in 2008 to develop the building into Amsterdam’s premier meeting place for Europe and the world. In the spirit of its designer, the Beurs van Berlage warmly welcomes everyone today.

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Gesamtkunstwerk

For Berlage, the Beurs was a fantastic laboratory where he could realize his ideas for a new architectural style and a fairer society. Inspired by this collectivist philosophy, he envisioned the new Stock Exchange as a work in which various art disciplines would come together as an equal and unified whole. This ‘Gesamtkunstwerk’ was meant to inspire spiritual growth in people and serve as a magnificent communal creation. His friend Albert Verwey was commissioned to design the wall decorations, sculptures, and reliefs for the exchange building.
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The Beurs Bell

Looking up at the tower of the Beurs van Berlage, you’ll notice two inscriptions under the clock. Arriving from Central Station, you’ll read: “Duur uw uur” (“Use your hour”). From the city, it states: “Beidt uw tijd” (“Wait your time”).

These verses are from a poem by Albert Verwey about the tower. They remind the city’s residents to stay composed: everything happens in its own time. Visitors are encouraged to remain steadfast and take the time to persevere in achieving their goals.
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