Emerce E-commerce Live!

Beurs van Berlage proudly hosts a new era of e-commerce innovation, where artificial intelligence transforms every layer of the industry — from intelligent agents and content creation to fully integrated internal processes. Personalization is advancing through automated user testing and AI-driven feedback, while search is reshaping the path to purchase. With Google’s AI Overviews and AI interfaces like ChatGPT and Gemini, the focus is shifting from traditional shopping lists to curated product pages, changing how consumers discover and choose products.

Together with 100+ speakers and 2000+ industry professionals, social media and shopping are becoming fully integrated, as Europe draws inspiration from China’s rapid rise in social commerce. Gain insights from industry experts and leading brands such as Rituals, Odido, GoSpooky, and Essent.