Is it the speaker or the topic? Actually, we’ve conducted years of research on this question.
Quick: What does makes a great keynote address—Is it the speaker or the topic?
Actually, we’ve conducted years of research on this question. It’s easy, when your office is strategically positioned on the mezzanine that overlooks the most prestigious meeting hall in Amsterdam—the place where Dutch King Willem-Alexander and Queen Máxima were married.
From our perch at the Beurs van Berlage Conference Centre, we’ve seen hundreds of presentations, most successful, with only the occasional epic fail.
So, speaker or topic—which is it?
We say the speaker rules the day. Here are ten truths about the conference’s starred attraction:
3) You can tell you’re in the presence of a great keynote speaker when the audience goes silent. That’s why we’re nostalgic for the 2016 Start-up Fest in Amsterdam: Apple CEO Tim Cook delivered
the lead presentation—and the hall became as silent as a nineteenth-century library.
Who is your favorite keynote speaker of all time?