At Tony’s they are always looking for ways to tell choco fans about their story and mission. They have been doing this for 15 years with their bars in all flavors of the rainbow or in the Super Store. Because in the end it’s all about making 100% slave-free the norm in chocolate together.
But uhm… if you want to change the standard in the industry, you also try something that eventually turns out to work less well. And where it is less successful to share the story and the chocolate.
Unfortunately, this is the case at Tony’s Chocolate Bar (which is also located in the Beurs van Berlage). They tried, but no matter how much choco love they have for the Bar, they have to draw the conclusion: the investment they make for the Bar does not contribute enough to the mission (ai..).
With pain in their chocolate hearts, Tony’s has decided to close the Tony’s Chocolate Bar. So that they can fully focus on making an impact.
They want to say a huge thank you to all the choco fans who came by. And of course the Bar Stars who have done a great job over the past 2 years. They do their very best to look for other opportunities for them within Tony’s and if that fails, they do everything they can to handle this in a Tony’s dignified manner. Because here too they are crazy about chocolate and serious about people.
Tony’s Chocolate Bar will be closed as of December 1, 2022.