I completed my Creative Industries master's degree at Radboud University. Since January 2019 I have been part of the Beurs van Berlage marketing team. Together with my colleagues, I am responsible for implementing the marketing strategy.We ensure the positioning of the Beurs as the meeting place in Amsterdam (BtoC) and as an International Conference Centre (BtoB). As a Content Marketer I deliver content for our campaigns, social media channels and the website. I do this based on input from our organization and the information needs of our target groups. In addition, I analyse the results of our marketing activities and adjust when necessary.