Amsterdam Conference Centre

Make it Real


Beurs van Berlage

The Beurs van Berlage is a hotspot that cannot be missed during your visit to Amsterdam. It is the vibrant meeting point in the heart of the city. One thing is certain, there is always something to do in the unique historical building! Have a bite to eat in one of our restaurants, visit the Tony's Chocolonely shop for the tastiest chocolate, order the most delicious fish dishes in The Seafood Bar, rent a bicycle or use one of the lockers in the Bike Rental and discover the secrets of Sherlocked. Check out events and the expositions in our calendar.

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Showcases overview
Make it Real was a two day event at the Beurs van Berlage. An international audience was flown in from all over the world to experience a programme full with side events in cultural Amsterdam. With the most spectacular light shows, dinners and  a boat tour this event will be spoken of for years!

Cat Lyon

Managing Director MKTG

Cat was responsible for executing the entire programme from start to finish. Together with her client she picked out the destinations for this event and made sure registration, hotels and key notes where available for the Make it Real event. She was the contact person for every involved party, where she made sure all processes where going according to plan.


Jeroen van Ark

Manager Operations DMC Ovation Holland

Jeroen was responsible for booking and preparing al side events in Amsterdam. Ovation has a wide network of venues and attractions in the city which organisers can use to make the hole programme even more membrebel. In this case Jeroen took care of the hostesses, the Heineken experience, the taxi rides, the canal cruises and the entertainment during dinner. With the local knowledge, DMC’s can easily help an organiser with there preporations, without it taken a lot of time for the client.


During this event 800 guests flew in from all over the world. The organisation made sure that all parties where being welcomed and transferred from Schiphol airport to their hotel. The hotel that was booked was The NH Krasnapolsky hotel, that is situated at the Dam Square, which is on a five minute walking distance of the plenary event space our Beurs van Berlage. The side events took place in the Winter garden, The Heineken Experience, the canals of Amsterdam and at the Maritime Museum.


Photo galary

The show included video mapping on the walls and they made use of several wide screens in the plenary sessions.

Hotspot since 1903

Since the year 1903 the Beurs van Berlage has been a charming international hotspot. A building with grandeur and the place to be in the soul of Amsterdam where special things happen every day. Events, fairs, exhibitions and prestigious conferences.

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Want to know more?

Are you interested and would you like to further discuss the possibilities for your conference or event? We are ready for you!