Amsterdam Conference Centre

Formule 1 pop-up store

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Beurs van Berlage

The Beurs van Berlage is a hotspot that cannot be missed during your visit to Amsterdam. It is the vibrant meeting point in the heart of the city. One thing is certain, there is always something to do in the unique historical building! Are you going to a beautiful exhibition, fancy a tasteful lunch in between shopping or rather check out something adventurous? You will find it all at the Beurs van Berlage.

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During the racing weekend of the Grand Prix Formula 1® of Belgium 2018, Codemasters® and Koch Media Benelux opened a pop-up store in the Beurs van Berlage. With the opening, the launch of F1® 2018, the official video game of the FIA FORMULA ONE WORLD CHAMPIONSHIP 2018™, was celebrated.

Testimonial Emiel Bos

Marketing & PR bureau Vertigo6

At the end of August we opened a pop up store for our client Koch Media Benelux in the Beurs van Berlage for the official racing game: F1® 2018 from Codemasters. In cooperation with our partners Game Mania, ASUS ROG, Red Bull, Fanatec, Playseat, Samsung, Ziggo and of course the Beurs van Berlage we have organized a large launch party for famous Dutch people, DJs, YouTubers, esporters, professional racing drivers, journalists and of course all racing enthusiasts. Besides the fact that this is the perfect location for us, the cooperation with the employees of the Beurs van Berlage was very good. They were hospitable, professional and above all very helpful. Even the delivery and retrieval of an authentic F1 race car from Red Bull was not a problem for the Beurs van Berlage. It was fantastic to see that so many guests had an unforgettable racing experience at this unique event for the official racing game: F1® 2018 from Codemasters. Thanks to the good care of the employees of the Beurs van Berlage, the event went very well from start to finish and became a huge success.


 

During this five-day event, visitors could not only buy the brand-new racing game, but also take part in one of the eight Red Bull Playseat set-ups for a lifelike F1® racing experience. Moreover, visitors had the opportunity to take a photo with an official Red Bull Racing car and they could participate in virtual F1® racing competitions.


 

Hotspot since 1903

Al sinds het jaar 1903 is de Beurs van Berlage een internationale hotspot met charme. Een gebouw met grandeur. Maar ook ‘the place to be’ in de ziel van Amsterdam waar elke dag bijzondere dingen gebeuren. Evenementen, beurzen, exposities en congressen van wereldformaat.

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