{"id":10583,"date":"2025-03-03T08:47:42","date_gmt":"2025-03-03T08:47:42","guid":{"rendered":"https:\/\/beursvanberlage.com\/?p=10583"},"modified":"2025-10-21T11:34:39","modified_gmt":"2025-10-21T11:34:39","slug":"de-impact-van-ai-op-zakelijke-evenementen","status":"publish","type":"post","link":"https:\/\/beursvanberlage.com\/nl\/de-impact-van-ai-op-zakelijke-evenementen\/","title":{"rendered":"De impact van AI op zakelijke evenementen"},"content":{"rendered":"<div class=\"wp-block-endeavour-wp-blocks-banner-w-content-card wp-block-endeavour-wp-blocks-banner-w-content-card\">\n    <div class=\"banner-w-content-card__outer-wrapper\">\n        <div class=\"banner-w-content-card__image-wrapper\">\n                            <img decoding=\"async\" class=\"banner-w-content-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/06\/BvB-Grote-Zaal-1-11.png\" alt=\"Banner Image\" \/>\n                    <\/div>\n\n        <div class=\"banner-w-content-card__content-wrapper\">\n            <div class=\"content-wrapper\">\n                <div class=\"banner-w-content-card__text-wrapper\">\n                                            <div class=\"banner-w-content-card__breadcrumbs\">\n                                                                                            <a\n                                        href=\"https:\/\/beursvanberlage.com\/nl\/nieuws-blogs-en-downloads\/\"\n                                        class=\"banner-w-content-card__breadcrumb-link \">\n                                    Nieuws, blogs en downloads                                <\/a>\n                                                                    <span class=\"banner-w-content-card__breadcrumb-separator\"> \/ <\/span>\n                                                                                                                            <a\n                                        href=\"#\"\n                                        class=\"banner-w-content-card__breadcrumb-link banner-w-content-card__breadcrumb-link--active\">\n                                    De impact van AI op zakelijke evenementen                                <\/a>\n                                                                                    <\/div>\n                    \n                                            <h1 class=\"banner-w-content-card__title\">\n                            de impact van ai op zakelijke evenementen                        <\/h1>\n                    \n                                            <p class=\"banner-w-content-card__description\">\n                            AI verhoogt eventbeleving bij Beurs van Berlage: van gepersonaliseerde communicatie en slimme planning tot logistieke effici\u00ebntie, gedragsinzichten en contentverbetering. De whitepaper is geschreven met aandacht voor privacy en praktische tips.                        <\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-custom-spacer custom-spacer    \"><div style=\"height:1rem\" class=\"custom-spacer__mobile\"><\/div><div style=\"height:3rem\" class=\"custom-spacer__desktop\"><\/div><\/div>\n\n\n\n<section class=\"wp-block-endeavour-wp-blocks-content-container content-container    \"><div class=\"wp-block-endeavour-wp-blocks-content-container content-container__inner content-container__inner--medium    \">\n<h3 class=\"wp-block-heading    \">De impact van AI op zakelijke evenementen<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<p class=\"undefined    \">Net als in veel andere sectoren heeft kunstmatige intelligentie (AI) zijn intrede gedaan in de wereld van zakelijke evenementen. Ook bij de Beurs van Berlage heeft AI de manier waarop we werken getransformeerd. Zoals onze Operations Director Lydia Baloe het verwoordt: \u201cWij omarmen kunstmatige intelligentie als een krachtig hulpmiddel om de eventbeleving te transformeren. Van AI-gestuurde personalisatie in communicatie tot intelligente eventplanning en logistiek\u2014AI stelt ons in staat om evenementen op maat te maken en de effici\u00ebntie te verhogen. Door voorspellende analyses en machine learning toe te passen, kunnen we trends identificeren, dieper inzicht krijgen in de behoeften van bezoekers en onze dienstverlening optimaliseren.\u201d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<p class=\"undefined    \">In deze whitepaper belichten we de populairste AI-toepassingen in de evenementenindustrie van vandaag. We leggen uit hoe AI kan worden ingezet om de betrokkenheid te vergroten, de bezoekerservaring te verbeteren en de kwaliteit van eventcontent te verhogen. Daarnaast gaan we in op uitdagingen zoals privacy-risico\u2019s en geven we praktische tips en overwegingen om AI succesvol in te zetten bij het plannen van evenementen.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<p class=\"undefined    \">Wat kunnen we leren van deze early adopters? Download onze nieuwste whitepaper en ontdek hoe je:<br>\u2705 AI kunt gebruiken om eventcontent te personaliseren<br>\u2705 gedragsinzichten krijgt voor slimmer beslissingen nemen<br>\u2705 eventlogistiek optimaliseert met AI-gestuurde effici\u00ebntie<br>\u2705 AI-gestuurde event-communities opbouwt en betrokken houdt.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<p class=\"undefined    \"><\/p>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-buttons-wrapper    \"><div class=\"wp-block-endeavour-wp-blocks-buttons-wrapper     buttons-wrapper__wrapper\">\n<div class=\"wp-block-endeavour-wp-blocks-main-button     main-button\"><a class=\"main-button__wrapper main-button__wrapper--is-secondary\" href=\"https:\/\/beursvanberlage.com\/app\/uploads\/2025\/09\/The-impact-of-AI-on-business-events-Beurs-van-Berlage.pdf\" target=\"_blank\" rel=\"noopener\">Download de whitepaper<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-banner-three-media    \"><div class=\"banner-w-medias__wrapper\"><div class=\"banner-w-medias__top-wrapper\"><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--first-media\"><img decoding=\"async\" class=\"banner-w-medias__first-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2025\/02\/mockup-impact-AI.png\" alt=\"Uploaded Media 1\"\/><\/div><\/div><div class=\"banner-w-medias__bottom-wrapper\"><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--second-media\"><img decoding=\"async\" class=\"banner-w-medias__second-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2025\/02\/BvB-Beursfoyer-congres-00.jpg\" alt=\"Uploaded Media 2\"\/><\/div><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--third-media\"><img decoding=\"async\" class=\"banner-w-medias__third-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2025\/02\/e-commerce-live-18_53772008591_o.jpg\" alt=\"Uploaded Media 3\"\/><\/div><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-endeavour-wp-blocks-content-container content-container    \" id=\"expert\"><div class=\"wp-block-endeavour-wp-blocks-content-container content-container__inner content-container__inner--full    \" id=\"expert\">\n<div class=\"wp-block-endeavour-wp-blocks-slider slider  custom-align-right  \"><div class=\"content-wrapper\"><div class=\"slider__wrapper\"><div class=\"slider__text-wrapper\"><h3 class=\"slider__title\">Vraag onze experts<\/h3><p class=\"slider__description\">Stel je vraag aan onze experts. Over congressen in het algemeen, over Amsterdam, of zelfs over de kleur van hun sokken. <br><br>Houd er rekening mee dat wij, vanwege de omvang en het karakter van onze locatie, uitsluitend aanvragen in behandeling nemen voor groepen vanaf 200 gasten.<\/p><div class=\"slider__controls-wrapper\"><div class=\"slider__prev swiper-button-prev\"><svg width=\"25\" height=\"16\" viewBox=\"0 0 25 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1.32812 7.20312L7.70312 0.875C8.125 0.40625 8.82812 0.40625 9.25 0.875C9.71875 1.29688 9.71875 2 9.25 2.42188L4.79688 6.875H23.875C24.4844 6.875 25 7.39062 25 8C25 8.65625 24.4844 9.125 23.875 9.125L4.79688 9.17188L9.25 13.625C9.71875 14.0469 9.71875 14.75 9.25 15.1719C8.82812 15.6406 8.125 15.6406 7.70312 15.1719L1.32812 8.79688C0.859375 8.375 0.859375 7.67188 1.32812 7.20312Z\" fill=\"currentColor\"><\/path><\/svg><\/div><div class=\"slider__next swiper-button-next\"><svg width=\"25\" height=\"16\" viewBox=\"0 0 25 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M23.6719 8.79688L17.2969 15.1719C16.8281 15.6406 16.125 15.6406 15.7031 15.1719C15.2344 14.75 15.2344 14.0469 15.7031 13.5781L20.1562 9.125H1.125C0.46875 9.125 0 8.65625 0 8C0 7.39062 0.46875 6.875 1.125 6.875H20.1562L15.7031 2.42188C15.2344 2 15.2344 1.29688 15.7031 0.828125C16.125 0.40625 16.8281 0.40625 17.2969 0.828125L23.6719 7.25C24.0938 7.67188 24.0938 8.375 23.6719 8.79688Z\" fill=\"currentColor\"><\/path><\/svg><\/div><\/div><\/div><div class=\"slider__cards-outer-wrapper swiper\"><div class=\"slider__cards-wrapper swiper-wrapper\">\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/expert\/rein-haaij\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  slider-card__link--no-shadow\"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/10\/20240412_Beurs_van_Berlage_008_2822.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Rein Haaij<\/h4><p class=\"slider-card__caption\">Sales Manager (NL + other)<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/expert\/danielle-coelen-meijer\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  slider-card__link--no-shadow\"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/10\/20230829_Beurs_van_Berlage_050_8959.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Danielle Coelen &#8211; Meijer<\/h4><p class=\"slider-card__caption\">Sales Director (US)<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/expert\/jean-butler\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  slider-card__link--no-shadow\"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/10\/20240412_Beurs_van_Berlage_024_3133.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Jean Butler<\/h4><p class=\"slider-card__caption\">Business Development Manager (FR + Associations)<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/expert\/nouschka-griep\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  slider-card__link--no-shadow\"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/10\/20240412_Beurs_van_Berlage_004_2775.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Nouschka Griep<\/h4><p class=\"slider-card__caption\">Senior Sales Manager (UK &amp; DACH)<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-contact-form     contact-form\"><div class=\"contact-form__outer-wrapper \"><div class=\"content-wrapper\"><div class=\"contact-form__inner-wrapper\"><div class=\"contact-form__content-wrapper\"><div class=\"contact-form__text-wrapper\"><h4 class=\"contact-form__title\">Neem contact op<\/h4><p class=\"contact-form__description\">Vul je gegevens in en wij nemen zo snel mogelijk contact op om je vragen te beantwoorden of je plannen te bespreken. <br><br>Wij nemen uitsluitend aanvragen in behandeling voor evenementen vanaf 200 gasten.<br><br><strong>Liever direct contact? <\/strong><br>Bel ons op <strong><a href=\"tel:+31205313355\">020 &#8211; 531 33 55<\/a><\/strong> of stuur een e-mail naar <a href=\"mailto:events@beursvanberlage.com\">events@beursvanberlage.com<\/a>. <br><br>We horen graag wat we voor je kunnen betekenen!<\/p><\/div><\/div><div class=\"contact-form__form-wrapper\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"5233325\",\n    formId: \"02800d51-a06d-45b0-8080-ede964dfdffa\"\n  });\n<\/script><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In deze whitepaper belichten we de populairste AI-toepassingen in de evenementenindustrie van vandaag.<\/p>\n","protected":false},"author":2,"featured_media":10585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-10583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper"],"_links":{"self":[{"href":"https:\/\/beursvanberlage.com\/nl\/wp-json\/wp\/v2\/posts\/10583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beursvanberlage.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beursvanberlage.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/nl\/wp-json\/wp\/v2\/comments?post=10583"}],"version-history":[{"count":9,"href":"https:\/\/beursvanberlage.com\/nl\/wp-json\/wp\/v2\/posts\/10583\/revisions"}],"predecessor-version":[{"id":15064,"href":"https:\/\/beursvanberlage.com\/nl\/wp-json\/wp\/v2\/posts\/10583\/revisions\/15064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/nl\/wp-json\/wp\/v2\/media\/10585"}],"wp:attachment":[{"href":"https:\/\/beursvanberlage.com\/nl\/wp-json\/wp\/v2\/media?parent=10583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beursvanberlage.com\/nl\/wp-json\/wp\/v2\/categories?post=10583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beursvanberlage.com\/nl\/wp-json\/wp\/v2\/tags?post=10583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}