{"id":18677,"date":"2025-05-18T10:28:00","date_gmt":"2025-05-18T10:28:00","guid":{"rendered":"https:\/\/beursvanberlage.com\/?post_type=showcase&#038;p=18677"},"modified":"2026-02-04T12:07:16","modified_gmt":"2026-02-04T12:07:16","slug":"emerce-live","status":"publish","type":"showcase","link":"https:\/\/beursvanberlage.com\/fr\/showcases\/emerce-live\/","title":{"rendered":"Emerce Live!"},"content":{"rendered":"<div class=\"wp-block-endeavour-wp-blocks-banner-w-content-card wp-block-endeavour-wp-blocks-banner-w-content-card\">\n    <div class=\"banner-w-content-card__outer-wrapper\">\n        <div class=\"banner-w-content-card__image-wrapper\">\n                            <img decoding=\"async\" class=\"banner-w-content-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2026\/01\/digital-marketing-live-2025-emerce_54569872294_o.jpg\" alt=\"Banner Image\" \/>\n                    <\/div>\n\n        <div class=\"banner-w-content-card__content-wrapper\">\n            <div class=\"content-wrapper\">\n                <div class=\"banner-w-content-card__text-wrapper\">\n                                            <div class=\"banner-w-content-card__breadcrumbs\">\n                                                                                            <a\n                                        href=\"#\"\n                                        class=\"banner-w-content-card__breadcrumb-link banner-w-content-card__breadcrumb-link--active\">\n                                    Emerce Live!                                <\/a>\n                                                                                    <\/div>\n                    \n                                            <h1 class=\"banner-w-content-card__title\">\n                            Emerce Live!                        <\/h1>\n                    \n                                            <p class=\"banner-w-content-card__description\">\n                            Emerce Live! est revenu \u00e0 la Beurs van Berlage en 2025, avec un fort accent sur le r\u00f4le de l\u2019IA dans l\u2019e-commerce et le marketing digital.                        <\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-custom-spacer custom-spacer    \"><div style=\"height:1rem\" class=\"custom-spacer__mobile\"><\/div><div style=\"height:3rem\" class=\"custom-spacer__desktop\"><\/div><\/div>\n\n\n\n<section class=\"wp-block-endeavour-wp-blocks-content-container content-container    \"><div class=\"wp-block-endeavour-wp-blocks-content-container content-container__inner content-container__inner--full    \">\n<div class=\"wp-block-endeavour-wp-blocks-image-w-text-cta    \"><div class=\"image-w-text-cta__outer-wrapper\"><div class=\"content-wrapper\"><div class=\"image-w-text-cta__inner-wrapper\"><div class=\"image-w-text-cta__content-wrapper\"><h4 class=\"image-w-text-cta__title\">L\u2019IA comme moteur de l\u2019e-commerce et du marketing digital<\/h4><div class=\"image-w-text-cta__text\">En 2025, Emerce a rassembl\u00e9 des milliers de professionnels de l\u2019e-commerce, du marketing en ligne, de la publicit\u00e9 et de l\u2019innovation digitale \u00e0 la Beurs van Berlage.<br>L\u2019\u00e9v\u00e9nement \u00e9tait centr\u00e9 sur l\u2019essor rapide de l\u2019intelligence artificielle et les transformations profondes que ces \u00e9volutions technologiques entra\u00eenent dans le secteur de l\u2019e-commerce et du marketing digital.<br>Des recommandations de produits personnalis\u00e9es et des moteurs de recherche intelligents \u00e0 la gestion pr\u00e9dictive des stocks et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es, il est apparu clairement que l\u2019IA joue un r\u00f4le de plus en plus d\u00e9terminant tout au long du parcours client. Avec plus de cent intervenants et la participation de marques de premier plan telles que MS Mode, Zeeman et Picnic, Emerce 2025 a offert des analyses approfondies, des perspectives strat\u00e9giques et des applications concr\u00e8tes.<\/div><div class=\"wp-block-endeavour-wp-blocks-image-w-text-cta    \"><\/div><\/div><div class=\"image-w-text-cta__image-wrapper\"><img decoding=\"async\" class=\"image-w-text-cta__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2026\/01\/e-commerce-2025-37_54566890657_o.jpg\" alt=\"Uploaded Media\" loading=\"lazy\"\/><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-custom-spacer custom-spacer    \"><div style=\"height:1rem\" class=\"custom-spacer__mobile\"><\/div><div style=\"height:3rem\" class=\"custom-spacer__desktop\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-banner-three-media    \"><div class=\"banner-w-medias__wrapper\"><div class=\"banner-w-medias__top-wrapper\"><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--first-media\"><img decoding=\"async\" class=\"banner-w-medias__first-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2026\/01\/digital-marketing-live-2025-emerce_54569688551_o.jpg\" alt=\"Uploaded Media 1\"\/><\/div><\/div><div class=\"banner-w-medias__bottom-wrapper\"><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--second-media\"><img decoding=\"async\" class=\"banner-w-medias__second-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2026\/01\/e-commerce-2025-67_54568096925_o.jpg\" alt=\"Uploaded Media 2\"\/><\/div><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--third-media\"><img decoding=\"async\" class=\"banner-w-medias__third-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2026\/01\/digital-marketing-live-2025-emerce_54568822122_o.jpg\" alt=\"Uploaded Media 3\"\/><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-custom-spacer custom-spacer    \"><div style=\"height:1rem\" class=\"custom-spacer__mobile\"><\/div><div style=\"height:3rem\" class=\"custom-spacer__desktop\"><\/div><\/div>\n\n\n\n<section class=\"wp-block-endeavour-wp-blocks-content-container content-container    \"><div class=\"wp-block-endeavour-wp-blocks-content-container content-container__inner content-container__inner--full    \">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio    \"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"EMERCE 2025 - FOLLO Agency\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5akiEoGvPL8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-endeavour-wp-blocks-content-container content-container    \"><div class=\"wp-block-endeavour-wp-blocks-content-container content-container__inner content-container__inner--medium    \">\n<div class=\"wp-block-endeavour-wp-blocks-contact-form     contact-form\"><div class=\"contact-form__outer-wrapper \"><div class=\"content-wrapper\"><div class=\"contact-form__inner-wrapper\"><div class=\"contact-form__content-wrapper\"><div class=\"contact-form__text-wrapper\"><h4 class=\"contact-form__title\">Vous souhaitez organiser un \u00e9v\u00e9nement similaire ?<\/h4><p class=\"contact-form__description\">Renseignez vos coordonn\u00e9es et nous vous contacterons dans les plus brefs d\u00e9lais afin de vous expliquer comment concr\u00e9tiser votre projet. <br><br>Veuillez noter qu\u2019en raison de la taille et de la nature de notre lieu, nous traitons uniquement les demandes pour des groupes <strong>\u00e0 partir de 200 invit\u00e9s<\/strong>.<br><br><strong>Vous pr\u00e9f\u00e9rez un contact direct<\/strong> <strong>? <\/strong><br>Appelez-nous au <a href=\"tel:+31205313355\">+31 (0)20 531 33 55<\/a> ou envoyez-nous un e-mail <a>events@beursvanberlage.com<\/a>. <br><br>Nous serions ravis de vous accompagner!<\/p><\/div><\/div><div class=\"contact-form__form-wrapper\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"5233325\",\n    formId: \"ca4344df-6aa8-459a-b9d4-3dd009ef564c\",\n    region: \"na1\"\n  });\n<\/script><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Emerce Live! 2025 a r\u00e9uni des milliers de professionnels \u00e0 la Beurs van Berlage pour explorer l\u2019impact croissant de l\u2019IA sur l\u2019e-commerce et le marketing digital, du parcours client \u00e0 l\u2019innovation strat\u00e9gique.<\/p>\n","protected":false},"author":2,"featured_media":18167,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-18677","showcase","type-showcase","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/showcases\/18677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/showcases"}],"about":[{"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/types\/showcase"}],"author":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/comments?post=18677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/media\/18167"}],"wp:attachment":[{"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/media?parent=18677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}