{"id":19087,"date":"2026-02-25T13:47:40","date_gmt":"2026-02-25T13:47:40","guid":{"rendered":"https:\/\/beursvanberlage.com\/?p=19087"},"modified":"2026-02-25T14:38:34","modified_gmt":"2026-02-25T14:38:34","slug":"relever-les-standards-des-business-events","status":"publish","type":"post","link":"https:\/\/beursvanberlage.com\/fr\/relever-les-standards-des-business-events\/","title":{"rendered":"\u00c9lever le niveau des \u00e9v\u00e9nements professionnels"},"content":{"rendered":"<div class=\"wp-block-endeavour-wp-blocks-banner-w-content-card wp-block-endeavour-wp-blocks-banner-w-content-card\">\n    <div class=\"banner-w-content-card__outer-wrapper\">\n        <div class=\"banner-w-content-card__image-wrapper\">\n                            <img decoding=\"async\" class=\"banner-w-content-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2026\/02\/970x250_Thema2_Slide2.jpg\" alt=\"Banner Image\" \/>\n                    <\/div>\n\n        <div class=\"banner-w-content-card__content-wrapper\">\n            <div class=\"content-wrapper\">\n                <div class=\"banner-w-content-card__text-wrapper\">\n                                            <div class=\"banner-w-content-card__breadcrumbs\">\n                                                                                            <a\n                                        href=\"https:\/\/beursvanberlage.com\/fr\/actualites-blogs-et-telechargements\/\"\n                                        class=\"banner-w-content-card__breadcrumb-link \">\n                                    Actualit\u00e9s, blogs et telechargements                                <\/a>\n                                                                    <span class=\"banner-w-content-card__breadcrumb-separator\"> \/ <\/span>\n                                                                                                                            <a\n                                        href=\"#\"\n                                        class=\"banner-w-content-card__breadcrumb-link banner-w-content-card__breadcrumb-link--active\">\n                                    \u00c9lever le niveau des \u00e9v\u00e9nements professionnels                                <\/a>\n                                                                                    <\/div>\n                    \n                                            <h1 class=\"banner-w-content-card__title\">\n                            \u00c9lever le niveau des \u00e9v\u00e9nements professionnels                        <\/h1>\n                    \n                                            <p class=\"banner-w-content-card__description\">\n                            Face \u00e0 un flux \u00e9crasant de contenus (num\u00e9riques) qui rivalisent chaque jour pour capter l\u2019attention, il n\u2019a jamais \u00e9t\u00e9 aussi essentiel de se d\u00e9marquer. Dans ce livre blanc, nous explorons comment des choix r\u00e9fl\u00e9chis peuvent \u00e9lever votre prochain \u00e9v\u00e9nement et renforcer son impact social et soci\u00e9tal.                        <\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-custom-spacer custom-spacer    \"><div style=\"height:1rem\" class=\"custom-spacer__mobile\"><\/div><div style=\"height:3rem\" class=\"custom-spacer__desktop\"><\/div><\/div>\n\n\n\n<section class=\"wp-block-endeavour-wp-blocks-content-container content-container    \"><div class=\"wp-block-endeavour-wp-blocks-content-container content-container__inner content-container__inner--medium    \">\n<h3 class=\"wp-block-heading    \">12 fa\u00e7ons de rendre votre \u00e9v\u00e9nement plus porteur de sens<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<p class=\"undefined    \">Les \u00e9v\u00e9nements remarquables ne se d\u00e9finissent pas uniquement par leur visibilit\u00e9, mais par leur pertinence et leur intention. Au-del\u00e0 d\u2019une programmation solide et d\u2019un contenu soigneusement \u00e9labor\u00e9, les congr\u00e8s porteurs de sens sont fa\u00e7onn\u00e9s par les choix strat\u00e9giques r\u00e9alis\u00e9s en coulisses. Les organisations qui prolongent leur impact au-del\u00e0 du moment et au-del\u00e0 du lieu \u00e9tablissent un nouveau standard pour les \u00e9v\u00e9nements professionnels.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<p class=\"undefined    \">Dans ce livre blanc, nous d\u00e9montrons comment des d\u00e9cisions d\u00e9lib\u00e9r\u00e9es en mati\u00e8re de design, de technologie, de cr\u00e9ation de communaut\u00e9 et de durabilit\u00e9 peuvent transformer votre \u00e9v\u00e9nement, d\u2019une ex\u00e9cution r\u00e9ussie \u00e0 un impact v\u00e9ritablement significatif. D\u00e9couvrez comment des choix subtils mais puissants influencent l\u2019engagement des participants, la valeur \u00e0 long terme et la pertinence soci\u00e9tale.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<p class=\"undefined    \">T\u00e9l\u00e9chargez notre dernier livre blanc et d\u00e9couvrez des insights pratiques sur :<\/p>\n\n\n\n<p class=\"undefined    \">\u2705 Un design \u00e0 fort impact<br>\u2705 Le partage de contenu high-tech<br>\u2705 Des formats ax\u00e9s sur la communaut\u00e9<br>\u2705 Des choix durables<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-buttons-wrapper    \"><div class=\"wp-block-endeavour-wp-blocks-buttons-wrapper     buttons-wrapper__wrapper\">\n<div class=\"wp-block-endeavour-wp-blocks-main-button     main-button\"><a class=\"main-button__wrapper main-button__wrapper--is-secondary\" href=\"https:\/\/beursvanberlage.com\/app\/uploads\/2026\/02\/BvB_Whitepaper_Raising-the-bar_FR.pdf\" target=\"_blank\" rel=\"noopener\">T\u00e9l\u00e9charger le livre blanc<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-banner-three-media    \"><div class=\"banner-w-medias__wrapper\"><div class=\"banner-w-medias__top-wrapper\"><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--first-media\"><img decoding=\"async\" class=\"banner-w-medias__first-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2026\/02\/Ontwerp-zonder-titel-1.png\" alt=\"Uploaded Media 1\"\/><\/div><\/div><div class=\"banner-w-medias__bottom-wrapper\"><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--second-media\"><img decoding=\"async\" class=\"banner-w-medias__second-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2026\/02\/970x250_Thema1_Slide2.jpg\" alt=\"Uploaded Media 2\"\/><\/div><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--third-media\"><img decoding=\"async\" class=\"banner-w-medias__third-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2025\/09\/iStock-615985312-1.png\" alt=\"Uploaded Media 3\"\/><\/div><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-endeavour-wp-blocks-content-container content-container    \" id=\"experts\"><div class=\"wp-block-endeavour-wp-blocks-content-container content-container__inner content-container__inner--full    \" id=\"experts\">\n<div class=\"wp-block-endeavour-wp-blocks-slider slider experts-card-slider  custom-align-right  \"><div class=\"content-wrapper\"><div class=\"slider__wrapper\"><div class=\"slider__text-wrapper\"><h3 class=\"slider__title\">Posez votre question \u00e0 nos experts<\/h3><p class=\"slider__description\">Posez votre question \u00e0 nos experts. Sur l\u2019organisation de conf\u00e9rences en g\u00e9n\u00e9ral, sur Amsterdam\u2026 ou m\u00eame sur la couleur de leurs chaussettes.<br><br>Veuillez noter qu\u2019en raison de la taille et de la nature de notre lieu, nous traitons uniquement les demandes d\u2019\u00e9v\u00e9nements pour des groupes de 200 personnes ou plus.<\/p><div class=\"slider__controls-wrapper\"><div class=\"slider__prev swiper-button-prev\"><svg width=\"25\" height=\"16\" viewBox=\"0 0 25 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1.32812 7.20312L7.70312 0.875C8.125 0.40625 8.82812 0.40625 9.25 0.875C9.71875 1.29688 9.71875 2 9.25 2.42188L4.79688 6.875H23.875C24.4844 6.875 25 7.39062 25 8C25 8.65625 24.4844 9.125 23.875 9.125L4.79688 9.17188L9.25 13.625C9.71875 14.0469 9.71875 14.75 9.25 15.1719C8.82812 15.6406 8.125 15.6406 7.70312 15.1719L1.32812 8.79688C0.859375 8.375 0.859375 7.67188 1.32812 7.20312Z\" fill=\"currentColor\"><\/path><\/svg><\/div><div class=\"slider__next swiper-button-next\"><svg width=\"25\" height=\"16\" viewBox=\"0 0 25 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M23.6719 8.79688L17.2969 15.1719C16.8281 15.6406 16.125 15.6406 15.7031 15.1719C15.2344 14.75 15.2344 14.0469 15.7031 13.5781L20.1562 9.125H1.125C0.46875 9.125 0 8.65625 0 8C0 7.39062 0.46875 6.875 1.125 6.875H20.1562L15.7031 2.42188C15.2344 2 15.2344 1.29688 15.7031 0.828125C16.125 0.40625 16.8281 0.40625 17.2969 0.828125L23.6719 7.25C24.0938 7.67188 24.0938 8.375 23.6719 8.79688Z\" fill=\"currentColor\"><\/path><\/svg><\/div><\/div><\/div><div class=\"slider__cards-outer-wrapper swiper\"><div class=\"slider__cards-wrapper swiper-wrapper\">\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/fr\/expert\/jean-butler\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  slider-card__link--no-shadow\"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2026\/01\/BvB_260303_Sales_Jean_3.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Jean Butler<\/h4><p class=\"slider-card__caption\">Business Development Manager (FR + Associations)<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/fr\/expert\/danielle-coelen-meijer\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  slider-card__link--no-shadow\"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/10\/20230829_Beurs_van_Berlage_050_8959.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Danielle Coelen &#8211; Meijer<\/h4><p class=\"slider-card__caption\">Sales Director (US)<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/fr\/expert\/nouschka-griep\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  slider-card__link--no-shadow\"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/10\/20240412_Beurs_van_Berlage_004_2775.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Nouschka Griep<\/h4><p class=\"slider-card__caption\">Senior Sales Manager (UK &amp; DACH)<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/fr\/expert\/rein-haaij\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  slider-card__link--no-shadow\"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/10\/20240412_Beurs_van_Berlage_008_2822.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Rein Haaij<\/h4><p class=\"slider-card__caption\">Sales Manager (NL + other)<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-contact-form     contact-form\"><div class=\"contact-form__outer-wrapper \"><div class=\"content-wrapper\"><div class=\"contact-form__inner-wrapper\"><div class=\"contact-form__content-wrapper\"><div class=\"contact-form__text-wrapper\"><h4 class=\"contact-form__title\">Contactez-nous<\/h4><p class=\"contact-form__description\">Remplissez vos coordonn\u00e9es et nous reviendrons vers vous dans les plus brefs d\u00e9lais pour r\u00e9pondre \u00e0 vos questions ou discuter de vos projets. <br><br>Veuillez noter qu\u2019en raison de la taille et de la nature de notre lieu, nous traitons uniquement les demandes pour des groupes <strong>\u00e0 partir de 200 invit\u00e9s<\/strong>.<br><br><strong>Vous pr\u00e9f\u00e9rez un contact direct ? <\/strong><br>Appelez-nous au <strong><a href=\"tel:+31205313355\">+31 (0)20 &#8211; 531 33 55<\/a><\/strong> ou envoyez-nous un e-mail \u00e0 <a href=\"mailto:events@beursvanberlage.com\">events@beursvanberlage.com<\/a>. <br><br>Nous serons ravis de vous accompagner !<\/p><\/div><\/div><div class=\"contact-form__form-wrapper\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"5233325\",\n    formId: \"ca4344df-6aa8-459a-b9d4-3dd009ef564c\",\n    region: \"na1\"\n  });\n<\/script><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans un monde satur\u00e9 de contenus et d\u2019\u00e9v\u00e9nements, se d\u00e9marquer ne suffit plus : il faut cr\u00e9er un impact durable. D\u00e9couvrez comment des choix strat\u00e9giques et r\u00e9fl\u00e9chis peuvent transformer votre \u00e9v\u00e9nement professionnel en une exp\u00e9rience porteuse de sens et de valeur \u00e0 long terme.<\/p>\n","protected":false},"author":10,"featured_media":19061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[103],"tags":[],"class_list":["post-19087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper-fr"],"_links":{"self":[{"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/posts\/19087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/comments?post=19087"}],"version-history":[{"count":12,"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/posts\/19087\/revisions"}],"predecessor-version":[{"id":19211,"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/posts\/19087\/revisions\/19211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/media\/19061"}],"wp:attachment":[{"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/media?parent=19087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/categories?post=19087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beursvanberlage.com\/fr\/wp-json\/wp\/v2\/tags?post=19087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}