{"id":10582,"date":"2025-03-03T08:47:42","date_gmt":"2025-03-03T08:47:42","guid":{"rendered":"https:\/\/beursvanberlage.com\/?p=10582"},"modified":"2025-10-16T10:00:21","modified_gmt":"2025-10-16T10:00:21","slug":"die-auswirkungen-von-ki-auf-geschaftsevents","status":"publish","type":"post","link":"https:\/\/beursvanberlage.com\/de\/die-auswirkungen-von-ki-auf-geschaftsevents\/","title":{"rendered":"Die Auswirkungen von KI auf Gesch\u00e4ftsevents"},"content":{"rendered":"<div class=\"wp-block-endeavour-wp-blocks-banner-w-content-card wp-block-endeavour-wp-blocks-banner-w-content-card\">\n    <div class=\"banner-w-content-card__outer-wrapper\">\n        <div class=\"banner-w-content-card__image-wrapper\">\n                            <img decoding=\"async\" class=\"banner-w-content-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/06\/BvB-Grote-Zaal-1-11.png\" alt=\"Banner Image\" \/>\n                    <\/div>\n\n        <div class=\"banner-w-content-card__content-wrapper\">\n            <div class=\"content-wrapper\">\n                <div class=\"banner-w-content-card__text-wrapper\">\n                                            <div class=\"banner-w-content-card__breadcrumbs\">\n                                                                                            <a\n                                        href=\"https:\/\/beursvanberlage.com\/?p=10581\"\n                                        class=\"banner-w-content-card__breadcrumb-link \">\n                                    The impact of AI on business events                                <\/a>\n                                                                                    <\/div>\n                    \n                                            <h1 class=\"banner-w-content-card__title\">\n                            Die Auswirkungen von KI auf Gesch\u00e4ftsevents                        <\/h1>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-custom-spacer custom-spacer    \"><div style=\"height:1rem\" class=\"custom-spacer__mobile\"><\/div><div style=\"height:3rem\" class=\"custom-spacer__desktop\"><\/div><\/div>\n\n\n\n<section class=\"wp-block-endeavour-wp-blocks-content-container content-container    \"><div class=\"wp-block-endeavour-wp-blocks-content-container content-container__inner content-container__inner--medium    \">\n<h3 class=\"wp-block-heading    \">Die Auswirkungen von KI auf Gesch\u00e4ftsevents<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<p class=\"undefined    \">Wie in vielen anderen Branchen hat die k\u00fcnstliche Intelligenz (KI) auch in der Welt der Business-Events Einzug gehalten. Auch in der Beurs van Berlage hat KI die Art und Weise, wie wir arbeiten, ver\u00e4ndert. Wie unsere Operations Director Lydia Baloe es ausdr\u00fcckt: &#8220;Wir betrachten k\u00fcnstliche Intelligenz als ein leistungsstarkes Werkzeug, um das Veranstaltungserlebnis zu transformieren. Von KI-gest\u00fctzter Personalisierung in der Kommunikation bis hin zu intelligenter Eventplanung und Logistik\u2014KI erm\u00f6glicht es uns, Events ma\u00dfzuschneidern und die Effizienz zu steigern. Durch den Einsatz von pr\u00e4diktiver Analytik und maschinellem Lernen k\u00f6nnen wir Trends erkennen, tiefere Einblicke in die Bed\u00fcrfnisse der Besucher gewinnen und unsere Dienstleistungen optimieren.&#8221;<\/p>\n\n\n\n<p class=\"undefined    \"><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<p class=\"undefined    \">In diesem Whitepaper stellen wir die beliebtesten KI-Anwendungen in der Eventbranche vor. Wir erkl\u00e4ren, wie KI genutzt werden kann, um das Engagement zu steigern, das Besuchererlebnis zu verbessern und die Qualit\u00e4t von Event-Inhalten zu erh\u00f6hen. Zudem beleuchten wir Herausforderungen wie Datenschutzrisiken und geben praktische Tipps und \u00dcberlegungen, um den Einsatz von KI in der Eventplanung erfolgreich zu gestalten.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<p class=\"undefined    \">Was k\u00f6nnen wir von diesen Early Adopters lernen? Laden Sie unser neuestes Whitepaper herunter und erfahren Sie, wie Sie:<br>\u2705 KI nutzen, um Event-Inhalte zu personalisieren<br>\u2705 Verhaltensmuster analysieren und fundierte Entscheidungen treffen<br>\u2705 die Eventlogistik mit KI-gesteuerter Effizienz optimieren<br>\u2705 KI-gest\u00fctzte Event-Communities aufbauen und aktiv einbinden<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-buttons-wrapper    \"><div class=\"wp-block-endeavour-wp-blocks-buttons-wrapper     buttons-wrapper__wrapper\">\n<div class=\"wp-block-endeavour-wp-blocks-main-button     main-button\"><a class=\"main-button__wrapper main-button__wrapper--is-secondary\" href=\"https:\/\/beursvanberlage.com\/app\/uploads\/2025\/09\/The-impact-of-AI-on-business-events-Beurs-van-Berlage.pdf\" target=\"_self\" rel=\"noopener\">Whitepaper herunterladen<\/a><\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer    \"><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-banner-three-media    \"><div class=\"banner-w-medias__wrapper\"><div class=\"banner-w-medias__top-wrapper\"><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--first-media\"><img decoding=\"async\" class=\"banner-w-medias__first-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2025\/02\/mockup-impact-AI.png\" alt=\"Uploaded Media 1\"\/><\/div><\/div><div class=\"banner-w-medias__bottom-wrapper\"><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--second-media\"><img decoding=\"async\" class=\"banner-w-medias__second-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2025\/02\/BvB-Beursfoyer-congres-00.jpg\" alt=\"Uploaded Media 2\"\/><\/div><div class=\"banner-w-medias__media-wrapper banner-w-medias__media-wrapper--third-media\"><img decoding=\"async\" class=\"banner-w-medias__third-media\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2025\/02\/e-commerce-live-18_53772008591_o.jpg\" alt=\"Uploaded Media 3\"\/><\/div><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-endeavour-wp-blocks-content-container content-container    \" id=\"experten\"><div class=\"wp-block-endeavour-wp-blocks-content-container content-container__inner content-container__inner--full    \" id=\"experten\">\n<div class=\"wp-block-endeavour-wp-blocks-slider slider  custom-align-right  \"><div class=\"content-wrapper\"><div class=\"slider__wrapper\"><div class=\"slider__text-wrapper\"><h3 class=\"slider__title\">Fragen Sie unsere Experten<\/h3><p class=\"slider__description\">Stellen Sie Ihre Frage an unsere Experten \u2013 zu Kongressen im Allgemeinen, zu Amsterdam oder sogar zur Farbe ihrer Socken. <br><br>Bitte beachten Sie, dass wir aufgrund der Gr\u00f6\u00dfe und des Charakters unserer Location ausschlie\u00dflich Anfragen f\u00fcr Gruppen ab 200 G\u00e4sten bearbeiten.<\/p><div class=\"slider__controls-wrapper\"><div class=\"slider__prev swiper-button-prev\"><svg width=\"25\" height=\"16\" viewBox=\"0 0 25 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1.32812 7.20312L7.70312 0.875C8.125 0.40625 8.82812 0.40625 9.25 0.875C9.71875 1.29688 9.71875 2 9.25 2.42188L4.79688 6.875H23.875C24.4844 6.875 25 7.39062 25 8C25 8.65625 24.4844 9.125 23.875 9.125L4.79688 9.17188L9.25 13.625C9.71875 14.0469 9.71875 14.75 9.25 15.1719C8.82812 15.6406 8.125 15.6406 7.70312 15.1719L1.32812 8.79688C0.859375 8.375 0.859375 7.67188 1.32812 7.20312Z\" fill=\"currentColor\"><\/path><\/svg><\/div><div class=\"slider__next swiper-button-next\"><svg width=\"25\" height=\"16\" viewBox=\"0 0 25 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M23.6719 8.79688L17.2969 15.1719C16.8281 15.6406 16.125 15.6406 15.7031 15.1719C15.2344 14.75 15.2344 14.0469 15.7031 13.5781L20.1562 9.125H1.125C0.46875 9.125 0 8.65625 0 8C0 7.39062 0.46875 6.875 1.125 6.875H20.1562L15.7031 2.42188C15.2344 2 15.2344 1.29688 15.7031 0.828125C16.125 0.40625 16.8281 0.40625 17.2969 0.828125L23.6719 7.25C24.0938 7.67188 24.0938 8.375 23.6719 8.79688Z\" fill=\"currentColor\"><\/path><\/svg><\/div><\/div><\/div><div class=\"slider__cards-outer-wrapper swiper\"><div class=\"slider__cards-wrapper swiper-wrapper\">\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/expert\/nouschka-griep\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  slider-card__link--no-shadow\"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/10\/20240412_Beurs_van_Berlage_004_2775.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Nouschka Griep<\/h4><p class=\"slider-card__caption\">Senior Sales Manager (UK &amp; DACH)<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/expert\/jean-butler\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  \"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/10\/20240412_Beurs_van_Berlage_024_3133.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Jean Butler<\/h4><p class=\"slider-card__caption\">Business Development Manager (FR + Associations)<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/expert\/danielle-coelen-meijer\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  \"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/10\/20230829_Beurs_van_Berlage_050_8959.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Danielle Coelen &#8211; Meijer<\/h4><p class=\"slider-card__caption\">Sales Director (US)<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-slider-card slider-card__outer-wrapper swiper-slide    \"><div class=\"slider-card__wrapper\"><div class=\"slider-card__inner-wrapper\"><a href=\"https:\/\/beursvanberlage.com\/expert\/rein-haaij\/\" target=\"_self\" rel=\"noopener\" class=\"slider-card__link  \"><\/a><img decoding=\"async\" class=\"slider-card__image\" src=\"https:\/\/beursvanberlage.com\/app\/uploads\/2024\/10\/20240412_Beurs_van_Berlage_008_2822.jpg\" alt=\"Card Image\"\/><div class=\"slider-card__content\"><h4 class=\"slider-card__title\">Rein Haaij<\/h4><p class=\"slider-card__caption\">Sales Manager (NL + other)<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-endeavour-wp-blocks-contact-form     contact-form\"><div class=\"contact-form__outer-wrapper \"><div class=\"content-wrapper\"><div class=\"contact-form__inner-wrapper\"><div class=\"contact-form__content-wrapper\"><div class=\"contact-form__text-wrapper\"><h4 class=\"contact-form__title\">Kontaktieren Sie uns<\/h4><p class=\"contact-form__description\">Geben Sie Ihre Daten ein, und wir melden uns so schnell wie m\u00f6glich, um Ihre Fragen zu beantworten oder Ihre Pl\u00e4ne zu besprechen. <br><br>Bitte beachten Sie, dass wir aufgrund der Gr\u00f6\u00dfe und des Charakters unserer Location ausschlie\u00dflich Anfragen f\u00fcr Gruppen <strong>ab 200 G\u00e4sten<\/strong> bearbeiten.<br><br><strong>Bevorzugen Sie direkten Kontakt? <\/strong><br>Rufen Sie uns an unter <strong><a href=\"tel:+31205313355\">+31 (0)20 &#8211; 531 33 55<\/a><\/strong> oder schreiben Sie eine E-Mail an <a href=\"mailto:events@beursvanberlage.com\">events@beursvanberlage.com<\/a>. <br><br>Wir freuen uns darauf, Ihnen zu helfen!<\/p><\/div><\/div><div class=\"contact-form__form-wrapper\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"5233325\",\n    formId: \"8aa3c8b4-a538-4516-a1f5-915aae598d67\"\n  });\n<\/script><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Entdecken Sie Amsterdam als die perfekte Destination f\u00fcr Gesch\u00e4ftsveranstaltungen. Laden Sie unser Whitepaper mit den besten Unterk\u00fcnften, kulturellen Highlights und kulinarischen Gen\u00fcssen herunter<\/p>\n","protected":false},"author":2,"featured_media":10586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-10582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper-3"],"_links":{"self":[{"href":"https:\/\/beursvanberlage.com\/de\/wp-json\/wp\/v2\/posts\/10582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beursvanberlage.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beursvanberlage.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/de\/wp-json\/wp\/v2\/comments?post=10582"}],"version-history":[{"count":8,"href":"https:\/\/beursvanberlage.com\/de\/wp-json\/wp\/v2\/posts\/10582\/revisions"}],"predecessor-version":[{"id":15046,"href":"https:\/\/beursvanberlage.com\/de\/wp-json\/wp\/v2\/posts\/10582\/revisions\/15046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beursvanberlage.com\/de\/wp-json\/wp\/v2\/media\/10586"}],"wp:attachment":[{"href":"https:\/\/beursvanberlage.com\/de\/wp-json\/wp\/v2\/media?parent=10582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beursvanberlage.com\/de\/wp-json\/wp\/v2\/categories?post=10582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beursvanberlage.com\/de\/wp-json\/wp\/v2\/tags?post=10582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}