Beurs van Berlage

Three ways to achieve a better result from an online/hybrid event

Amsterdam Conference Centre

Beurs van Berlage

Would you like to organise an unforgettable conference or event? The Beurs van Berlage is the perfect place! Because of our long-time experience with events and conferences, both live and (partially) virtual, we know how to achieve the highest quality. Time after time and in the middle of the characteristic historical centre of Amsterdam. Would you like to see what the rooms look like, or rather have some to-the-point information about the capacity of the rooms and the possibilities of organising a hybrid event? Click below to discover the Beurs van Berlage.

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Organising a successful high-level online or hybrid event requires slightly more than just transferring camera images via Zoom.

The Beurs van Berlage will be pleased to work with you on how you can achieve the highest possible return from online. In this blog we discuss three promising options.

Blog Three ways to achieve a better result from an online/hybrid event

Organising a successful high-level online or hybrid event requires slightly more than just transferring camera images via Zoom. The costs are often far higher than one expects. But because digitally you can reach a far larger target audience, there are plenty of opportunities for this investment to more than pay for itself. The Beurs van Berlage will be pleased to work with you on how you can achieve the highest possible return from online. In this blog we discuss three promising options.

Time passes very quickly for visitors to a physical event. There are readings by fascinating speakers and in between there are opportunities to meet new people and to network. There is often time to visit the town or city and at the end of the day there is a dinner. Online participants miss this atmosphere. Offering an amended online programme is the best way to captivate online participants and let them feel involved.

Professional support makes an online programme more attractive

A special online programme captivates viewers, but you need professionals to achieve this. Professionals who operate lights, sound and cameras, but also a director and a presenter. People who provide digital support are also important,  because the chat function must work, as well as the alternative link, in the event that the connection fails. With a glance behind the scenes, a preview and summing up, an interview with a keynote speaker and with visitors on the floor, tremendously increases the attraction of online events.

But how can you achieve the best possible result?

  1. Through ticket sales. People are willing to pay for a professionally designed event with interesting speakers. The fee is generally lower than for the physical part but the programme is usually also shorter. For example, because only the most important session is transmitted live.
  2. Through expansion of the target group. You can achieve a far greater reach with an online event: by attracting participants who would never attend a live gathering.
  3. By recording the content. You can offer videos of the sessions throughout the year as an on-demandThis enables you to also reach people who are only interested in one specific part. Or people who, on the day of the live event, are not willing or able to travel. During congresses from associations an entry or introductory price is sometimes offered to non-members, who can first watch a limited part of the programme. If they become interested they can then watch other parts later. Furthermore, live visitors quite often want to watch a session for a second time.
  4. Through sponsoring. Sponsors are often present with a stand at a live event. They can also show what they have to offer during an online event. For example, by applying their corporate colours to the virtual environment or by displaying their name on the screen. Or what about an interview with the sponsor?

Beurs van Berlage likes to work together to achieve your objectives

The Beurs van Berlage will be pleased to help you develop a programme that increases your reach and delivers added value. We have everything available to provide online viewers with a 5-star experience. For example, a copy of the Beurs van Berlage building has been created in 3D on one of our two digital platforms, allowing the viewers to feel as if they are actually present in the building. In addition, we have two studios fully equipped with professional AV equipment. We have people who know how to deploy technology to bring your message across. We have cameras in all rooms so that we can provide content as raw data, but if required also in an assembled form. Together we can provide a digital programme that will captivate your target group and deliver a high return.

Earlier this year the Beurs van Berlage carried out a survey which showed that organisers find it a challenge to develop a revenue model for online. Would you like to read more about this survey? Download the report “The event of the future".

Download the report “The event of the future" via the form below.

Hotspot since 1903

Since the year 1903 the Beurs van Berlage has been a charming international hotspot. A building with grandeur and the place to be in the soul of Amsterdam where special things happen every day. Events, fairs, exhibitions and prestigious conferences.

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