Organising a successful high-level online or hybrid event requires slightly more than just transferring camera images via Zoom.
The Beurs van Berlage will be pleased to work with you on how you can achieve the highest possible return from online. In this blog we discuss three promising options.
Organising a successful high-level online or hybrid event requires slightly more than just transferring camera images via Zoom. The costs are often far higher than one expects. But because digitally you can reach a far larger target audience, there are plenty of opportunities for this investment to more than pay for itself. The Beurs van Berlage will be pleased to work with you on how you can achieve the highest possible return from online. In this blog we discuss three promising options.
Time passes very quickly for visitors to a physical event. There are readings by fascinating speakers and in between there are opportunities to meet new people and to network. There is often time to visit the town or city and at the end of the day there is a dinner. Online participants miss this atmosphere. Offering an amended online programme is the best way to captivate online participants and let them feel involved.
Professional support makes an online programme more attractive
A special online programme captivates viewers, but you need professionals to achieve this. Professionals who operate lights, sound and cameras, but also a director and a presenter. People who provide digital support are also important, because the chat function must work, as well as the alternative link, in the event that the connection fails. With a glance behind the scenes, a preview and summing up, an interview with a keynote speaker and with visitors on the floor, tremendously increases the attraction of online events.
But how can you achieve the best possible result?
Beurs van Berlage likes to work together to achieve your objectives
The Beurs van Berlage will be pleased to help you develop a programme that increases your reach and delivers added value. We have everything available to provide online viewers with a 5-star experience. For example, a copy of the Beurs van Berlage building has been created in 3D on one of our two digital platforms, allowing the viewers to feel as if they are actually present in the building. In addition, we have two studios fully equipped with professional AV equipment. We have people who know how to deploy technology to bring your message across. We have cameras in all rooms so that we can provide content as raw data, but if required also in an assembled form. Together we can provide a digital programme that will captivate your target group and deliver a high return.
Earlier this year the Beurs van Berlage carried out a survey which showed that organisers find it a challenge to develop a revenue model for online. Would you like to read more about this survey? Download the report “The event of the future".