Beurs van Berlage

Create value with modern AV assets during your hybrid event

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Beurs van Berlage

The Beurs van Berlage is a hotspot that cannot be missed during your visit to Amsterdam. It is the vibrant meeting point in the heart of the city. One thing is certain, there is always something to do in the unique historical building! Have a bite to eat in one of our restaurants, visit the Tony's Chocolonely shop for the tastiest chocolate, rent a bicycle or use one of the lockers in the Bike Rental and discover the secrets of Sherlocked. Check out events and the expositions in our calendar.

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In today's world, hybrid events have become indispensable. It comes as no surprise to anyone that excellent technology and the latest audiovisual resources are essential during such a hybrid event. But how can you, as an organiser, ensure that this technique gives your event an extra dimension and creates an unforgettable experience for both your physically present guests and the online participants. How does state-of-the-art equipment in a monumental setting provide that unforgettable experience? 

Blog Create value with modern AV assets during your hybrid event

In today's world, hybrid events have become indispensable. It comes as no surprise to anyone that excellent technology and the latest audiovisual resources are essential during such a hybrid event. But how can you, as an organiser, ensure that this technique gives your event an extra dimension and creates an unforgettable experience for both your physically present guests and the online participants. How does state-of-the-art equipment in a monumental setting provide that unforgettable experience? 

What is a hybrid event? 

A hybrid event brings together the best of both worlds. On the one hand it is business as usual: your live guests attend sessions in an inspiring location and network with other participants. At the same time, there is a virtual component, which allows online participants to view the same sessions remotely and to connect with the room or other online visitors. With the right concept you create a community feeling and you give all participants an unforgettable experience. 

The importance of interaction 

During a hybrid event, it is important to give both speakers and participants the opportunity to interact. For example, a presenter can have a live conversation in Amsterdam with a keynote speaker from China, who answers a question from an online participant from America, to which the live audience in Amsterdam can respond. But how can you make sure this runs smoothly? That everyone can see each other well, can understand each other well, that it is not necessary to switch between images all the time, but that everything can be displayed clearly? That speakers and participants experience the most impressive visual experience? In the Beurs van Berlage this is possible by means of The Curve. 

The added value of the Curve 

The Curve is an impressive 13 meters long and 4 meters high LED wall that is set up in the monumental Effectenbeurszaal of the Beurs van Berlage. Due to its impressive width, The Curve makes it possible to show both the speaker with his presentation and the online participant at the same time during a hybrid event. During a medical conference, the presenting doctor can also be viewed simultaneously with a live video of an operation. Thanks to the collaboration with Faber Audiovisuals, it is possible to leave an unforgettable impression on speakers and participants with this great LED technology. But what about sponsors? 

Maximum exposure for Sponsors

During a live event, sponsors have the opportunity to be visible through a booth. But you can also give your sponsors extensive visibility online by using The Curve. Due to the width of the screen, sponsors can easily stay in the picture throughout the session, giving them maximum exposure during your event, for both the online and physically present participants. Or how about an interview with your sponsor, broadcasted remotely on the LED screen that is displayed in his house style during the presentation? The possibilities are endless. 

Showcase hybrid event

Are you curious about how The Curve has been used in practice during an event in the Beurs van Berlage? Then view the showcase of the 15th ACM Conference on Recommender Systems that took place in the Beurs at the end of September 2021.

The Beurs van Berlage is not only a beautiful historic location in the centre of Amsterdam, but offers all the facilities you need for a successful hybrid event. By bringing together history and the latest technology, we create an unforgettable experience for your visitors! 

Contact us to discover what we can do for you. 

Would you like to know more about the trends and possibilities of hybrid events? Download our ‘The event of the future’ report to read the latest trends, so you don’t leave anything to chance.

Hotspot since 1903

Since the year 1903 the Beurs van Berlage has been a charming international hotspot. A building with grandeur and the place to be in the soul of Amsterdam where special things happen every day. Events, fairs, exhibitions and prestigious conferences.

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Are you interested and would you like to further discuss the possibilities for your conference or event? We are ready for you!

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