The organisation of all meetings must be professionalised to guarantee the safety of visitors. The event industry in the Netherlands has fully responded to this in recent times, and they are committed to organising events with the same luxurious appearance as before.
How do they do this? You will read it in this blog!
Personal encounters are of great importance to people. We are therefore meeting each other more and more as soon as the measures against the coronavirus are relaxed. However, there are still important measures that we must adhere to, to prevent the spread of the coronavirus. Travel restrictions are still in place, and it is important that event attendees can keep enough distance from each other. This means that the organisation of all meetings must be professionalised to guarantee the safety of visitors. The event industry in the Netherlands has fully responded to this recently, and they are committed to organising events with the same luxurious appearance as before. How do they do this? You will read it in this blog!
Food and Drink
As far as catering is concerned, there are a lot of options to facilitate this in a safe way. The hospitality industry has shown to be very innovative in recent times. An example of this are the many pick-up and delivery options that have been set up. Even star restaurants joined in, and showed that it is also possible at a high level to offer your guests a unique experience in this way.
Such a set-up can also be applied during events. Many event venues have indicated to offer meals and snacks covered in personal boxes. Drinks are also offered in disposables. In addition, plenty of concepts are being developed to ensure that (gala) dinners take place safely. Are you curious about the possibilities that an event location offers? Please feel free to request this information from the relevant organisation.
Routing & Space
In addition to a safe solution for catering, it is of course also important to allow participants of the event to keep sufficient distance during the breaks. The surface of the event location is therefore crucial for the number of participants that can participate in your event. In addition, the routing in event locations will also be adjusted and will mainly become one-way traffic. As a result, visitors no longer walk closely past each other, which greatly reduces the risk of contamination.
Communication & Branding
Communication with individual visitors will also be extremely important in the coming period. They will be informed about the least busy routes to the event location, which entrance to take at what time, where to have lunch, which rooms to avoid if it gets too crowded, and how to safely get from one session to the next. Some locations even offer the possibility to participate virtually in a session by means of an app, if the room is too full at that moment.
In addition to individual communication to visitors, there is of course also sufficient (digital) signage available at event locations. You can almost always have these screens designed in your own corporate style, so that your brand and logo are visible everywhere during the entire event. There are also more and more possibilities to combine a live event with a virtual component. This also allows international visitors to participate in the event. In this online environment it is also possible to have your own house style reflected.
In the coming period, several technical developments will be shared in the field of events. Are you curious about the possibilities that these technological developments entail? Then take a look at this webpage of the Beurs van Berlage. They are currently working on an online environment that also offers the unique ambiance and appearance of the monumental Beurs van Berlage to participants who cannot be present in Amsterdam themselves.